William Koonz

Profile

AI product and design engineer with a founder/operator background spanning product management, design, engineering, AI systems, growth, and go-to-market. Takes products from concept and positioning through UX/UI, technical implementation, launch, and iteration. Founded and shipped two consumer iOS products, led product design across web and DeFi products, built quantitative trading systems, and founded and exited a service business.

Experience

1. Shado

   Apr 2026 – Present

   Founder · AI Product & Design Engineer

   • Founded, designed, and shipped a live AI-guided reflection app for iOS, reaching approximately 220 users in its first months after launch.
   • Own end-to-end product development across strategy, Figma UX/UI and design systems, AI behavior and personalization, SwiftUI implementation, Supabase/Postgres architecture, web experiences, App Store release, and ongoing iteration.

2. Contract & Freelance

   Jul 2024 – Mar 2026

   Product Designer

   • Contract and freelance product design for agencies and early-stage product teams.
   • Led product design across web applications, crypto/DeFi products, and early-stage software, translating ambiguous requirements into user flows, interaction models, design systems, high-fidelity prototypes, and developer-ready specifications.

3. Finalform — AI Calorie Tracker

   Mar 2024 – Aug 2025

   Founder · Product Designer & Developer

   • Designed and shipped an AI-powered iOS calorie tracker used by approximately 200–300 people, enabling food logging through photos, voice, and conversational text using Swift/SwiftUI, Supabase, and OpenAI APIs.

4. Goodkleen

   Mar 2023 – Feb 2024

   Founder

   • Founded and operated a residential cleaning company across positioning, customer acquisition, booking, contractor scheduling, and service delivery; designed the brand and Webflow site, integrated BookingKoala, and exited through a transfer of the customer base and operations to two contractors.

5. MetaPharm

   Oct 2021 – Mar 2022

   Founder & Product Lead

   • Founded and led pre-launch product development for a play-to-earn game and NFT ecosystem, coordinating approximately 12–15 contributors and external partners across product, blockchain/web engineering, game design, illustration, branding, paid growth, and community.

6. Independent

   2017 – 2021

   Quantitative Crypto Trader & Strategy Developer

   • Designed low-liquidity Bitcoin-pair strategies using relative volume, trade velocity, order-book depth, and bid/ask imbalance to generate weighted directional confidence signals and inform position sizing.
   • Built cross-exchange, triangular-arbitrage, and momentum systems using Python, Node.js, CCXT, WebSockets, and REST APIs; progressed from live paper testing and manual validation to automated execution, position limits, and trailing stops, while building strategy and automation systems for private traders and investors.

Education

Skills

Product

Product strategy & vision · Product management · 0-to-1 development · Product discovery · Roadmapping · Prioritization · Requirements · Experimentation · Cross-functional leadership

Design

UX/UI · Interaction design · User flows · Design systems · Prototyping · Figma · Branding · Creative direction · Developer handoff · Midjourney

Engineering

Swift · SwiftUI · Python · JavaScript · TypeScript · Node.js · React · Next.js · SQL · PostgreSQL · Supabase · REST APIs · WebSockets · Git/GitHub · Webflow

AI

AI-native product design · LLM integration · OpenAI APIs · Prompt & behavior design · Memory & personalization · Agent/workflow design · AI-assisted engineering

Growth

Go-to-market strategy · Positioning · Customer acquisition · Sales · Growth experimentation · Funnel optimization · Marketplace operations · Contractor/vendor management